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Initiating trade activities with foreign clients, distributors, or suppliers can be a challenge in itself without adding an unknown factor into the equation: cultural mores and local traditions. We can help you gain a better understanding of the underlying currents in a foreign corporate environment. It is in your company's best interest to know what is considered polite, what is not, and how to maintain a professional image. Subtle factors such as appropriate greetings, how to address an executive, and how to present your business card will play an integral role in your business dealings in any situation. Make your knowledge of foreign customs work to your advantage and be more effective representing your company. Play the game according to the country's rules, once you know what they are!
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